Vox Lumiere · Meta Retargeting

Turn outreach recognition into action.

These ads are built for people already in our contact universe. The creative should create an “oh, these are the people who emailed me” moment rather than feel like cold prospecting.
Audience: existing contact emails Strategy: Meta Custom Audiences Phase: retargeting only
01 / 02
Concept 01

Arts Community

Goal: ticket sales + recognition
VL
Vox Lumiere
Sponsored · 🌐

YOU MAY HAVE HEARD FROM US. 👀

possibly from a man named Kevin who is unusually determined to get Britain’s art people into a dark room with a 99-year-old German silent film.

there is context.

👍 Like💬 Comment↗ Share
Final caption
$100 total ad spendApproximately 7 days

YOU MAY HAVE HEARD FROM US. 👀

possibly from a man named Kevin who is unusually determined to get Britain’s art people into a dark room with a 99-year-old German silent film.

there is context.

this autumn, Fritz Lang’s Metropolis plays on the big screen while Vox Lumiere performs an original rock score live beneath it with a full band and powerhouse vocalists.

not background music.
not a conventional screening.

one complete film and one live performance happening together in the room.

we’re taking it across the UK for one night in each city.

because for nearly a century, Metropolis has survived for one very simple reason:

people who love ambitious art kept showing up for it.

we thought you might be those people. 🤖⚡

20 UK CITIES · SEPTEMBER + OCTOBER

🎟️ voxlumiere.com/shows

Audience: UK arts societies, arts orgs + community contacts already emailed
Match: contact email → Meta Custom Audience
CTA: Get Tickets
Concept 02

Creators + Influencers OPTIONAL

Goal: warm the DM + increase replies
VL
Vox Lumiere
Sponsored · 🌐

hello. 👋

if you are seeing this before we slide awkwardly into your inbox, excellent.

the machinery is functioning. ⚙️

👍 Like💬 Comment↗ Share
Final caption
$100 total ad spendApproximately 7 days

hello. 👋

if you are seeing this before we slide awkwardly into your inbox, excellent.

the machinery is functioning. ⚙️

a once-banned 1927 silent film that nearly disappeared is about to turn 100. naturally, we’re taking it across the UK on a giant screen with a live rock band, powerhouse vocalists and an original score performed in the room. ⚡🤖

we are inviting a small number of creators to join us.

🎟️ two VIP tickets.
🎬 behind-the-scenes access.
🤖 extremely photogenic 1927 robot.

your DM will arrive shortly. 📩

please pretend to be surprised.

Audience: creators + influencers already on our outreach list
Sequence: ad exposure → DM invite → reminder
Offer: 2 VIP tickets + BTS access
Vox Lumiere · Meta Retargeting

Make the pitch feel familiar before the next touch.

Press gets an editorial hook, not a consumer ad. Existing subscribers get a clean, low-friction path to opt into SMS without turning the message into a compliance lecture.
Press: coverage + review requests SMS: fresh text opt-in Match: existing emails
02 / 02
Concept 03

Press

Goal: coverage + review / interview requests
VL
Vox Lumiere
Sponsored · 🌐

Metropolis was released in 1927.

then cut apart. banned in multiple places. commercially battered. partially lost.

and somehow became one of the most influential films ever made.

👍 Like💬 Comment↗ Share
Final caption
$100 total ad spendApproximately 7 days

Metropolis was released in 1927.

then cut apart.
banned in multiple places.
commercially battered.
partially lost.
rebuilt from fragments.
and somehow became one of the most influential films ever made.

now, on the eve of its 100th anniversary, Vox Lumiere is taking it across the UK on the big screen with a live rock band, powerhouse vocalists and an original score performed live in the theatre. ⚡

20 cities.
one very stubborn film.

if our name has recently appeared in your inbox, hello again. 👋

and if you cover film, music, culture, technology or the arts, we’d love you to help tell this story.

come review the show. talk to Kevin. dig into the film, the centenary, the music, the machine, or why a movie made in 1927 still feels unnervingly current.

📩 press info and interview requests: media@voxlumiere.com

this is the story.

Audience: journalists + media contacts already in our press database
Role: paid air cover around direct email outreach
CTA: press info / review / interview
Concept 04

SMS Opt-In

Goal: convert existing subscribers to SMS
VL
Vox Lumiere
Sponsored · 🌐

you already hear from us by email. 👋

and yes, you gave us your mobile number when you signed up.

the robot remembers everything. 🤖

👍 Like💬 Comment↗ Share
Final caption
$100 total ad spendApproximately 7 days

you already hear from us by email. 👋

and yes, you gave us your mobile number when you signed up.

the robot remembers everything. 🤖

she assumed this meant texting privileges.

it does not.

apparently, the machine requires one final ceremonial tap.

tap it if you’d like:

🎟️ ticket alerts
⚡ last-minute tour news
🤖 occasional machine transmissions

if not, nothing changes.

she’ll continue communicating through email like it’s the early 2000s.

she hates this.

she’ll manage.

Audience: existing email subscribers with mobile number on file
Match: use email for the Custom Audience
CTA: fresh SMS opt-in

Campaign artwork